I came across this really useful infographic from Visual.ly for marketers thinking of looking at Pinterest. Interesting that on this side of the Atlantic Pinterest attracts a much greater male audience, with interests more aligned to b2b than consumer.
The source of the data is Google AdPlanner and with data from December 2011 it’s likely the demographic will have moved on somewhat, but useful as a reference point none-the-less.
Comments (2)
jean -
November 27, 2012 at 7:05 am
I heard that pinterest will be the top social media site of USA in 2013. As you show the figures of the user of pinterest competitively in USA and UK. I personally use it for my personal and for my business purpose. I found it very impressive and effective social media site can help a lot to get good traffic and business in very short period.
Andy Bargery -
December 6, 2012 at 12:18 pm
Thanks Jean. Pinterest is gearing up to being much more business friendly now too, with business accounts as well as personal accounts available.
Andy