I spotted this fantastic inforgraphic from PR Agency Text100 about how to engage with journalists using social media. It’s based on a fairly small sample (72 UK journalists) but it highlights the importance of social media to the modern public relations professional.
Pleasing to see the relevance of blogs in the mix along with wikipedia, but look at google+ only scoring a 37% in terms of relevance. Interesting.
Source: smartinsights.com via Andy on Pinterest




Comments (2)
Jessica -
August 8, 2012 at 9:13 am
Social media is great source to engage not only journalists as well as politicians and other personalities. I also have great PR with journalist via twitter.
Christina Thomas -
August 9, 2012 at 10:48 am
Exactly i go with what jessica as to say , Social media can be used,
i guess youngsters spend more time on such social media sites ,And that can be used by journalists to gain there interest