I signed up for a trial of Promoted Products on Twitter – the twitter equivalent of Google PPC – but sadly as I don’t have a US billing address I can only watch from the sidelines. But for those smaller businesses on the other side of the pond, it’s worth thinking about advertising on Twitter.
You can see in the short video below what your options are, but in summary:
1. Promoted Accounts
Twitter matches your interests, with the interests of potential followers. It then recommends you to those potential followers. Simple. If your objective is to grow your following, this is the best option for you.
2. Promoted Tweets
Twitter automatically promotes your best performing tweets to people who match your interests. If you want engagement and click throughs, this is the option for you.
For both you only pay per action.
In others you only pay when you gain a new follower, or when someone engages with your tweet. You set a daily budget limit and away you go.
Sounds good to me. Now we just need it to be live for small businesses in the UK too. (By the way, thanks American Express for promoting that offer to UK Cardholders who aren’t eligible).