I had the pleasure last night of delivering another marketing planning workshop with friend and colleague Phil Szomszor. We were speaking at the Social Media Engagement 3.0 (SME 3.0) workshop organised by Bernie Mitchell at Moore Stephens‘ offices in London.
This is the second time we’ve put this session together for Bernie. It essentially revolves around the idea that SMEs could and should be much better at planning their marketing. Why do we all think it’s OK to simply start doing, what happened to strategy?
We work with a volunteer company (in this instance Set Square surveyors) to crowd source elements of their marketing plan. We had great feedback from the last edition of this event and so far people seem to have enjoyed last night’s session too (feedback via Bernie’s survey appreciated),
Here are the slides for those of you who’d like to review what we discussed.
Phil and I will be doing this session again later on in the year. If you’d like to volunteer your business, simply drop me a line.