I had the pleasure last night of delivering another marketing planning workshop with friend and colleague Phil Szomszor. We were speaking at the Social Media Engagement 3.0 (SME 3.0) workshop organised by Bernie Mitchell at Moore Stephens‘ offices in London.
This is the second time we’ve put this session together for Bernie. It essentially revolves around the idea that SMEs could and should be much better at planning their marketing. Why do we all think it’s OK to simply start doing, what happened to strategy?
We work with a volunteer company (in this instance Set Square surveyors) to crowd source elements of their marketing plan. We had great feedback from the last edition of this event and so far people seem to have enjoyed last night’s session too (feedback via Bernie’s survey appreciated),
Here are the slides for those of you who’d like to review what we discussed.
Phil and I will be doing this session again later on in the year. If you’d like to volunteer your business, simply drop me a line.
Comments (8)
irfan -
June 11, 2012 at 7:01 am
Planning really matters we should attend this
Naija Jobs -
June 12, 2012 at 1:02 am
You can say that again Irfan because if you fail to plan you have automatically plan to fail.
Kamal bhatt -
June 12, 2012 at 7:39 am
Very nice article and i really the way of presenting this post thanks.
John Rachet -
June 12, 2012 at 1:51 pm
You have a great share here. Some of them helped me in my marketing research for my studying. I hope you don’t mind it? I marked this place as my main source. Thank you!
ipank -
June 13, 2012 at 4:48 pm
i agree wiyh john… Some of them helped me in my marketing research … thx
stacy01 -
June 14, 2012 at 6:04 am
Very useful information, it is true that planning really works. I appreciate the idea being imparted here. Keep it up!
J J Kelly -
July 1, 2012 at 3:47 am
Good info. Keep it coming. If you fail to plan to you plan to fail!
Aprel Atkins -
July 14, 2012 at 9:14 am
This is a very informative and at the same time entertaining presentation. True enough, you really have to plan things out. Overprepare, then go with the flow. Thanks so much for this!