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Do You Listen to Customer Feedback?

I’ve written a lot on the blog about customer feedback. It’s something we view as critical to the success of our business and encourage clients to think the same way.

You might think the challenge is in getting feedback in the first instance. Actually we’ve found by putting a clear and consistent structure in place for collecting feedback, it’s quite a straight forward exercise.

The difficult part is actually deciding what to do with the feedback you collect. I found a great example on YouTube of how a dentist in Florida used some negative feedback to his advantage. He listened to his customer, took action and the result was to turn a dissatisfied customer into long term happy customer. Exactly what you would hope for right.

Watch this video to find out more. It’s around 5 minutes long, but very entertaining, so stick with it to the end.

Let us know some examples of how you have used customer feedback to your advantage.

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    Comments (12)

    1. Robert - Reply

      May 16, 2012 at 3:17 pm

      Only a fool would ignore, or not have any interest in, what his customers had to say about his business, good or bad. Without customers you don’t have a business. And without customers who like the way you do business, you won’t have a business for long.

    2. bella - Reply

      May 17, 2012 at 11:02 am

      Every store owner should listen to what their customers say about their products and services. They should also value their customers feedback and improve in the areas where they could. As customers are the key of any business one should value them.

    3. Macros Bicalho - Reply

      May 20, 2012 at 10:09 am

      yes, without customer care you don’t have business…we have to go through with there support & services.

    4. almadin akmad - Reply

      May 21, 2012 at 12:52 pm

      Customer is the basic essential of all businesses.. Thanks for creating such a wonderful piece of information. Considered this precious for people with businesses in any way.

    5. Anonymous - Reply

      May 22, 2012 at 11:41 am

      Only a fool would ignore, or not have any interest in, what his customers had to say about his business, good or bad. Without customers you don’t have a business

    6. Loren - Reply

      May 24, 2012 at 12:59 pm

      The feedback that our clients have given us over time has literally help shape our services. Never take the negative feedback personally, it’s a big mistake. You should always be learning from it.

    7. John Ernest - Reply

      May 25, 2012 at 4:11 pm

      Listening to and reading customer feedback is a crucial part in making decisions. No matter what, as businessmen that provide people with products and services it is your job to keep your customers satisfied. Customer satisfaction partly determines your monthly income so why not try your best and give your customers what they are asking for?

    8. Anonymous - Reply

      May 26, 2012 at 12:04 pm

      It is a Must, But, There is no point to listen the customer if you don’t want to improve your Product / Service. Customer is the Source of Free Training Center for the business.

    9. iqbaal - Reply

      May 28, 2012 at 8:47 am

      Only a fool would ignore, or not have any interest in, what his customers had to say about his business, good or bad. Without customers you don’t have a business. And without customers who like the way you do business, you won’t have a business for long.

    10. nage maghanoy - Reply

      May 29, 2012 at 3:00 am

      We should listen to our costumers feedback.In that way you will know what and what is not needed inorder to progress. An I agree that customer satisfaction partly determines our monthly income.Must costumerwise!

    11. Celomar A. Pacquiao - Reply

      May 30, 2012 at 2:25 am

      yes, i do listen and appreciate more if there is a feedback because through this i will be able to know the positive and negative feedback where in that would be may key direction to improved.

    12. Silty Rose - Reply

      May 30, 2012 at 2:44 am

      Customer’s feedback is very important because it really helps the owner wheather his/her business is good enough or it needs more improvement.

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