I’ve written a lot on the blog about customer feedback. It’s something we view as critical to the success of our business and encourage clients to think the same way.
You might think the challenge is in getting feedback in the first instance. Actually we’ve found by putting a clear and consistent structure in place for collecting feedback, it’s quite a straight forward exercise.
The difficult part is actually deciding what to do with the feedback you collect. I found a great example on YouTube of how a dentist in Florida used some negative feedback to his advantage. He listened to his customer, took action and the result was to turn a dissatisfied customer into long term happy customer. Exactly what you would hope for right.
Watch this video to find out more. It’s around 5 minutes long, but very entertaining, so stick with it to the end.
Let us know some examples of how you have used customer feedback to your advantage.