If you don’t know the answer, it’s about time you did.
Not only are your existing customers keeping your business alive, they are also likely to be a good source of new revenue too. There’s a well known stat from Bain & Co that it’s 6-7 times more expensive to acquire a new client than to retain a current one.
There’s a blog post on Big Girl Branding about keeping hold of customers that’s worth a quick read.
With this in mind it’s important you measure your customers’ happiness. We do this regularly through ongoing ad-hoc feedback and we also introduced over a year ago a twice yearly satisfaction survey. Our stance is that of fearless listening which so far has not been as painful as it sounds.
The results of our latest survey are now in and we’re delighted with the results, a sample of which you can see here (the higher the percentage score the better):
Klaxon delivers quality work, on time and with clear communications:
Average: 90%
Klaxon understands the market place and offers appropriate ideas and counsel:
Average: 87%
Klaxon provides creative ideas and solutions:
Average: 85%
How happy would you be recommending Klaxon?
Average 85%
How happy are your customers?
Comments (12)
Michael -
May 7, 2012 at 4:24 am
I have just visit Big Girl Branding site and found something very good. Thanks for sharing…
Marya Soleman -
May 9, 2012 at 10:05 am
if you give an affordable rate and the quality of your product is good, they will always be happy.
Amy Shaw -
May 10, 2012 at 9:59 am
I havent had a chance to look at the Girll Branding site yet but it sounds interesting. We try so hard to keep customers but it’s difficult to gauge how they are feeling about your service
jogendersingh -
May 11, 2012 at 9:46 pm
yes i aggre by Marya Soleman said.
Karen Dyosa -
May 15, 2012 at 3:30 am
Your customer is your main goal here, you should always see to it that you will make them happy. If your customer are satisfied and happy with you i guess you will get a long term career with them
Sean McPheat -
May 24, 2012 at 5:50 pm
Pareto’s Law comes into play with keeping existing customers happy because if you look closely, I bet your top 20% of your clients make you 80% of your turnover.
Check it out, it’s normally the case!
Sean
John Ernest -
May 25, 2012 at 4:06 pm
Customer satisfaction pretty much defines how effective your products are as well as how much you can grow your company. Through feedback forms you can properly analyze how satisfied your customers are. It will also be help future marketing strategies to put options on how your customer found out about your product. Thank you for the post
Fabricio -
May 25, 2012 at 5:53 pm
A happy consumer is more effective than thousands of dollars in advertising, I always try to make my customer feel special and important to the business that is the most important.
spectanet -
May 28, 2012 at 8:01 am
here you should always see to it that you will make them happy. If your customer are satisfied and happy with you i guess you will get a long term career with them.
iqbaal -
May 28, 2012 at 8:23 am
Customer satisfaction pretty much defines how effective your products are as well as how much you can grow your company. Through feedback forms you can properly analyze how satisfied your customers are. It will also be help future marketing strategies to put options on how your customer found out about your product. Thank you for the post
Anonymous -
May 29, 2012 at 8:22 am
100% Satisfaction guarantee. Customers are the most import part of my business as one job usually gets you the next one from there word of mouth.
nage -
June 3, 2012 at 6:50 pm
If my costumers were happy they will comeback.If they comeback sales will increase.Well its just a beginning of progress.It is important to offer the best to our clients.