If you don’t know the answer, it’s about time you did.
Not only are your existing customers keeping your business alive, they are also likely to be a good source of new revenue too. There’s a well known stat from Bain & Co that it’s 6-7 times more expensive to acquire a new client than to retain a current one.
There’s a blog post on Big Girl Branding about keeping hold of customers that’s worth a quick read.
With this in mind it’s important you measure your customers’ happiness. We do this regularly through ongoing ad-hoc feedback and we also introduced over a year ago a twice yearly satisfaction survey. Our stance is that of fearless listening which so far has not been as painful as it sounds.
The results of our latest survey are now in and we’re delighted with the results, a sample of which you can see here (the higher the percentage score the better):
Klaxon delivers quality work, on time and with clear communications:
Klaxon understands the market place and offers appropriate ideas and counsel:
Klaxon provides creative ideas and solutions:
How happy would you be recommending Klaxon?
How happy are your customers?