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We found this video in YouTube recently, posted byby Hungarian marketing and communications magazine Kreatív. It explores in a rather lovely way the relationship between good creative work and time.
It can be all to easy to squeeze the timeframe on creative work when in reality, for better results, you need to give your creatives more time to think: whether designing a new logo, drafting some copy, or planning out a story board.
We run a small creative team here mainly for the production of artwork for exhibition and event displays. It is important for our designers to work in a relaxed environment when creating concept designs and so we screen off an area where we can have music and an atmosphere condusive to this.
It is impossible to just say creativity requires so and so time…
yes you right. we should be in a relaxed environment while creating designs, concepts, planning. spend time and not rushing to decide if your done. we must think and review it many times if is it your most creative idea.
Individuals tap into creativity in different ways so having one solution to increase creativity is impossible. The key is to be flexible to different styles.