We found this video in YouTube recently, posted by Hungarian marketing and communications magazine Kreatív. It explores in a rather lovely way the relationship between good creative work and time.
It can be all to easy to squeeze the timeframe on creative work when in reality, for better results, you need to give your creatives more time to think: whether designing a new logo, drafting some copy, or planning out a story board.



Comments (6)
Printdesigns -
November 21, 2011 at 4:47 pm
We run a small creative team here mainly for the production of artwork for exhibition and event displays. It is important for our designers to work in a relaxed environment when creating concept designs and so we screen off an area where we can have music and an atmosphere condusive to this.
Carin -
November 22, 2011 at 11:04 am
It is impossible to just say creativity requires so and so time…
franzella -
January 31, 2012 at 6:37 pm
yes you right. we should be in a relaxed environment while creating designs, concepts, planning. spend time and not rushing to decide if your done. we must think and review it many times if is it your most creative idea.
Anonymous -
February 7, 2012 at 8:11 pm
Individuals tap into creativity in different ways so having one solution to increase creativity is impossible. The key is to be flexible to different styles.
Becker -
April 26, 2012 at 12:25 pm
It is virtually impossible to measure creativity. There are so many scales and so many degrees and categories of creative genius that it is just not sensible to test it in a systematic way.
How to test your creativity? I guess you can start by exploring what talents you already have and building on it. For example, if you’re somewhat good at drawing, try to invest some time in drawing something novel and extraordinary and see how it goes. Also, try playing with legos. Try building things using those toy blocks to see how creative you can be.
I can also refer you to some sites which claim to test creative intellect so message me if you’re interested. It’s important to remember that creativity can never truly be tested and the creative geniuses of long ago devoted substantial time to their efforts in order to be considered creative.
Finally, I think you’re creative already for trying to find the answer to such an unique question in a place like this. Best of luck on your journey
Pragati -
July 15, 2012 at 3:13 am
This is much similar to idea or creative idea. Ideas come in a calm and clean place. You need to give some time to your brain. Anyways, wonderful article!