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From the blog
Our ideas, inspiration and latest thinking on marketing and communications.
B2B Marketing Metrics You Should Care AboutJune 17, 2013 · 0 Comments
Marketers are often criticised for not speaking the same language as the CEO. Here are some core b2b marketing metrics you should care about. Continue reading
What’s Your Cost per Lead?June 12, 2013 · 0 Comments
Marketing is as much about number crunching as it is creativity – what’s your cost per lead? Continue reading
Tips for Conference Email MarketingMay 21, 2013 · 0 Comments
Once you’ve produced a well-researched conference programme and have all your speakers and topics in place, it’s time to start the email marketing.
When is a Lead a Good Lead?April 30, 2013 · 0 Comments
What really defines a marketing qualified lead versus a sales qualified lead? Continue reading
How to Evaluate Speaking OpportuntiesApril 23, 2013 · 0 Comments
Read our top tips on how to evaluate a speaking opportunity to make sure that your presentation efforts have the most impact. Continue reading
A Cardinal Sin of B2B MarketingApril 17, 2013 · 0 Comments
I am guilty of committing one of the cardinal sins of b2b marketing… Continue reading