I spotted an interesting story in the Evening Standard last week about ambush marketing – the idea that you unofficially promote your product at an event without actually sponsoring the event. The example cited the Bavarian beer company who sneaked 30 or so blond models into a world cup football match recently, catching the world’s attention.
On July 16, 2010, In General Business, Lead Generation, By Andy Bargery
I met an old friend for a coffee today. Someone who had helped me out a couple of years ago as I was kick starting a new project and who had just recently given notice at his current job. He’d decided it was time for a change and was chewing over the idea of whether to try his hand at freelancing, look for another full time job, or try and find a new project to get his teeth into.
(more…)
I’m a big believer that a good marketing organisation is one that puts the customers at the heart of its business. What I mean by this is when decision making is focussed on meeting the customers needs and wants, rather than that of the board or MD. But how to you measure your levels of customer focus?
If you ever want a really simple definition for what business to business marketing is all about, it would be that marketing is the management of acquiring sales leads.
(more…)
On June 1, 2010, In General Business, Marketing Management, By Andy Bargery
I found a fantastic quote recently about procrastination – you know, when you defer something until later, like making a decision..
On May 20, 2010, In Advertising, By Andy Bargery
I love entertaining TV advertising. This one by Nike is a classic example of big brand advertising at its best – funny, carrying a message, memorable and so much more. But as a small business can you use brand advertising as a marketing tool?
On May 10, 2010, In EMarketing, Marketing mix, By Andy Bargery
Email marketing is one of the subjects that is continually in the marketing spotlight. Done well it can reap huge rewards, done poorly and you can end up being labelled as a spammer. I’ve previously written about 8 top tips for improving your response rates, but when scanning the internet for more interesting hints and tips, I found a great post by an internet marketer called Gobala Krishnan.
On April 29, 2010, In Marketing Management, By Andy Bargery
I had a poker night at home last week. I invited more friends than I could fit into my flat, assuming a couple would drop out. As you can imagine, I was quite surprised when everyone decided to come along. Great I thought, but then quickly realised I didn’t have enough chairs for them all. I didn’t have time to buy more, so I had to borrow some from a neighbour.
On April 23, 2010, In People, By Andy Bargery
When you run a small business you pretty much have to become a jack of all trades. You are the HR manager, the PR guru, the product expert, the guy in the post room, the sales manager and so on. This is great for variety, but unfortunately you will have to come to terms with the fact that it’s unlikely you’ll be good at everything.
Recent Comments