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From the blog
Our ideas, inspiration and latest thinking on marketing and communications.
3 Tips to Help You Build Quality Curated ContentSeptember 10, 2014 · 0 Comments
We all know the importance of quality content marketing but what tools are available to help with content curation?
Just for LaughsSeptember 5, 2014 · 0 Comments
A few comedy sketches to help our marketing colleagues close out the week with a bang.
Split Testing – What’s that All About?September 1, 2014 · 0 Comments
The ability to optimise a campaign’s performance is essential, so how do you do this with split testing?
What B2B Marketers Can Learn from the King of CookiesAugust 19, 2014 · 0 Comments
Oreo and its agency created an excellent marketing campaign known as the “Daily Twist”. What can b2b marketers learn from the campaign.
5 Content Marketing Lessons from Dr. SeussJuly 31, 2014 · 1 Comments
Dr Seuss taught us right versus wrong, good versus evil, and other poignant life lessons, but what can we learn about content marketing from this lyrical genius. Read on for more…
Content Marketing Fails Because…July 28, 2014 · 0 Comments
Content marketing is a truly hot topic in b2b marketing right now, but what are the five biggest reasons it fails?
Building Authority Through BloggingJuly 22, 2014 · 0 Comments
Yesterday we ran a blogging workshop for Bosch and these are the key learnings…
The Importance of Cultural SensitivitiesJuly 20, 2014 · 0 Comments
As we move to a world where marketing is much more one to one than one to many…
Pay Per Click Advertising with Google Adwords: more than just clicks and traffic.July 18, 2014 · 1 Comments
Google Adwords has so many possibilities for business than clicks and traffic…
Good Old AIDAJuly 15, 2014 · 0 Comments
Is AIDA still a good, clear model to explain a marketing plan?
The Importance of BANT QualificationJune 10, 2014 · 0 Comments
The primary objective of any b2b marketer is delivering leads to the sales force. But are they properly qualified?
Yiannis Pelekanos Joins as Marketing TechnologistJune 9, 2014 · 2 Comments
Once again Klaxon has strengthened it’s team, this time with marketing technologist Yiannis Pelekanos.