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From the blog
Our ideas, inspiration and latest thinking on marketing and communications.
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B2B Marketing Metrics You Should Care About
June 17, 2013 · 0 CommentsMarketers are often criticised for not speaking the same language as the CEO. Here are some core b2b marketing metrics you should care about. Continue reading
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What’s Your Cost per Lead?
June 12, 2013 · 0 CommentsMarketing is as much about number crunching as it is creativity – what’s your cost per lead? Continue reading
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Tips for Conference Email Marketing
May 21, 2013 · 0 CommentsOnce you’ve produced a well-researched conference programme and have all your speakers and topics in place, it’s time to start the email marketing.
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When is a Lead a Good Lead?
April 30, 2013 · 0 CommentsWhat really defines a marketing qualified lead versus a sales qualified lead? Continue reading
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How to Evaluate Speaking Opportunties
April 23, 2013 · 0 CommentsRead our top tips on how to evaluate a speaking opportunity to make sure that your presentation efforts have the most impact. Continue reading
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A Cardinal Sin of B2B Marketing
April 17, 2013 · 0 CommentsI am guilty of committing one of the cardinal sins of b2b marketing… Continue reading

