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From the blog
Our ideas, inspiration and latest thinking on marketing and communications.
Critical Success Factors for Email Marketing Part TwoOctober 23, 2014 · 0 Comments
Do you need tips on how to improve your email marketing approach?
Happy DiwaliOctober 16, 2014 · 0 Comments
Wishing all of our friends and colleagues around the world a Happy and Prosperous Diwali.
The Curse of Self ServiceOctober 8, 2014 · 0 Comments
Is your self service model for customer service the best approach?
SEO is Dead, Long Live SEOOctober 1, 2014 · 0 Comments
I recently spoke about SEO at the London Bloggers Meetup. Read on to find out my thoughts on the future of search engine optimisation…
3 Tips to Help You Build Quality Curated ContentSeptember 10, 2014 · 0 Comments
We all know the importance of quality content marketing but what tools are available to help with content curation?
Just for LaughsSeptember 5, 2014 · 0 Comments
A few comedy sketches to help our marketing colleagues close out the week with a bang.
Split Testing – What’s that All About?September 1, 2014 · 0 Comments
The ability to optimise a campaign’s performance is essential, so how do you do this with split testing?
What B2B Marketers Can Learn from the King of CookiesAugust 19, 2014 · 0 Comments
Oreo and its agency created an excellent marketing campaign known as the “Daily Twist”. What can b2b marketers learn from the campaign.
5 Content Marketing Lessons from Dr. SeussJuly 31, 2014 · 1 Comments
Dr Seuss taught us right versus wrong, good versus evil, and other poignant life lessons, but what can we learn about content marketing from this lyrical genius. Read on for more…
Content Marketing Fails Because…July 28, 2014 · 0 Comments
Content marketing is a truly hot topic in b2b marketing right now, but what are the five biggest reasons it fails?
Building Authority Through BloggingJuly 22, 2014 · 0 Comments
Yesterday we ran a blogging workshop for Bosch and these are the key learnings…
The Importance of Cultural SensitivitiesJuly 20, 2014 · 0 Comments
As we move to a world where marketing is much more one to one than one to many…