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From the blog
Our ideas, inspiration and latest thinking on marketing and communications.
Building Authority Through BloggingJuly 22, 2014 · 0 Comments
Yesterday we ran a blogging workshop for Bosch and these are the key learnings…
The Importance of Cultural SensitivitiesJuly 20, 2014 · 0 Comments
As we move to a world where marketing is much more one to one than one to many…
Pay Per Click Advertising with Google Adwords: more than just clicks and traffic.July 18, 2014 · 0 Comments
Google Adwords has so many possibilities for business than clicks and traffic…
Good Old AIDAJuly 15, 2014 · 0 Comments
Is AIDA still a good, clear model to explain a marketing plan?
The Importance of BANT QualificationJune 10, 2014 · 0 Comments
The primary objective of any b2b marketer is delivering leads to the sales force. But are they properly qualified?
Yiannis Pelekanos Joins as Marketing TechnologistJune 9, 2014 · 2 Comments
Once again Klaxon has strengthened it’s team, this time with marketing technologist Yiannis Pelekanos.
Caitlin Hurst Joins the Klaxon TeamMay 15, 2014 · 0 Comments
Klaxon is pleased to announce that Caitlin Hurst has joined our team of B2B marketing specialists as Account Executive.
How to Write Amazing Blog Posts, Even When you Don’t Feel Like ItApril 9, 2014 · 0 Comments
Writers’ block doesn’t exist! We talk through some tips to help you write amazing blog posts, and make today a great writing day.
How to Measure the Success of your MarketingApril 2, 2014 · 0 Comments
There are two types of marketing measurement, input and output.
It isn’t B2B Marketing but it is GreatApril 1, 2014 · 0 Comments
I know this blog is supposed to be all about b2b marketing, but I just had to share this recent campaign from Pepsi Max.
Slides from B2B Marketing’s The EvidenceMarch 26, 2014 · 2 Comments
Last week I presented at B2B Marketing magazine’s conference The Evidence. You can find my slides here.
Klaxon Appointed to Provide Event Marketing ConsultancyMarch 25, 2014 · 0 Comments
Klaxon has been appointed to provide event marketing and speaking opportunity services to GenieConnect.